Project: Superfotelik – Chroni na bank is a unique image campaign supporting key brand values while positioning Nest Bank as an institution that supports the needs of Polish families.
For the first time in this sector, there is a communication campaign based on the brand’s key value becoming an inspiration to create a financial product, and not the other way around
Objective: Increased brand recognition, strengthening of the bank’s position on the market and expanding the circle of its clients.
Already during the conference the media started publishing information about the new campaign and the Nest Bank offer for families through their social media channels (Bankier.pl, Puls Biznesu, Jastrząbpost). There have been 304 publications in nationwide media so far.
(Dzień dobry TVN, TVN Turbo, Polsat News, TVP, Polskie Radio Jedynka, Czwórka, 24, Rzeczpospolita, Gazeta Wyborcza, Polska The Times, Fakt, Onet.pl, Interia.pl), lifestyle and parenting media (M jak Mama, MamaDu, Claudia) and regional media (DziennikLodzki.pl, DziennikBaltycki.pl, KurierLubelski.pl, GazetaWroclawska.pl).
We achieved a total reach of the campaign at the level of 234,298,501 people.