Back
Castorama Polska
Scope of work: Corporate PR, Product PR, Public Affairs, CSR, ESG, and Internal Communications
For many years, we have served as Castorama’s trusted partner for end-to-end communications and PR. Working hand-in-hand with their in-house team, we build and reinforce the brand’s position as Poland’s leader in the Home Improvement sector. Our scope of work encompasses a broad range of services, spanning strategic consultancy and media relations to employer branding, ESG, and CSR initiatives.
We co-create:
- Media relations and press office management for Castorama Poland and the Castorama Foundation, maintaining communication consistency and enhancing brand reputation.
- Press conferences and corporate events, delivering key announcements effectively while solidifying market standing.
- The “Razem Najlepiej” podcast, bringing customers and specialists together to spark action and inspiration.
- Targeted webinars designed for both retail customers and industry professionals, including architects and interior designers.
- Influencer marketing and ambassador programmes, driving trust and audience engagement across key demographics.
- Social media and communications for the Castorama Foundation, promoting its mission and community-focused initiatives.
- Employer branding and Diversity & Inclusion campaigns, championing corporate values and workplace culture.
- Public affairs and crisis communications consulting, providing expert guidance through critical moments.
