The End of the Macro-Influencer Era No, It’s the Era of Smart Alignment in Influencer Marketing
Plenty of extreme opinions have surfaced around influencer marketing recently. On one...
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Why Great PR Stories Start with an Insight, Not a Brand Message
Many companies view PR through a very simple lens: we have information,...
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LinkedIn as a Tool for Building Executive and Expert Thought Leadership
Just a few years ago, corporate social media relied almost entirely on...
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An Interview Begins Before the First Question
Many companies only start thinking about media training when an invitation to...
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